Top 5 Social Networking Apps in Ukraine Q4 2021 Performance

In the fourth quarter of 2021, the top social networking applications in Ukraine showcased varying performance metrics in terms of downloads, revenue, and active users. This analysis covers the performance of Telegram Messenger, Rakuten Viber Messenger, Facebook, WhatsApp Messenger, and Messenger.

Telegram Messenger saw fluctuating weekly downloads, peaking at around 212K in the first week of October. Weekly active users showed a slight decline from approximately 13.9M at the beginning of the quarter to about 13.7M by the end of December.

Rakuten Viber Messenger had a notable spike in downloads, reaching about 138K in early October and around 131K in the final week of December. Weekly revenue showed a steady increase, peaking at roughly $3.6K at the end of the quarter. Active users saw a gradual decline from around 12.9M to 12.4M over the same period.

Facebook maintained relatively stable download numbers, with a peak of approximately 99K in the first week of November. Revenue saw a moderate increase, with a peak of around $1.6K at the start of November. Active users remained steady, hovering around 11.5M throughout the quarter.

WhatsApp Messenger experienced consistent download numbers, peaking at about 77K in early November. Active users showed an upward trend, increasing from approximately 1.9M at the start of the quarter to over 2M by the end of December.

Messenger saw a significant surge in downloads, reaching a peak of around 91K in early November. Revenue remained relatively low, peaking at about $234 in the first week of November. Active users showed a positive trend, growing from approximately 6.1M to over 6.2M by the end of the quarter.

These insights are based on data from Sensor Tower. For more detailed analytics and insights, visit Sensor Tower's platform.